Blog Archives

How does it feel? Weight vs Thickness

Paper. It’s a real thing and it’s a feel thing. And that’s a huge part of the printed publication experience. There’s an oft-quoted saying that It’s not what you say, it’s how you say it and that holds true with

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Back to Black: Sharper, Clearer, Darker

Black is black, right? No. Look out for body text made up of all four process colours. Instead of solid black, it’s made up of a mix of tints. It often happens when text is created using RGB based colour

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Bulking

Forget protein shakes and bodybuilding – in print, bulking is a very different phenomenon. And much more important! If you’re designing a saddlestitched booklet of significant pagination, you’ll need to deal with it. The main symptom of bulking [also known

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