Yes, Make It Pop “Make it pop,” they say. Designers are not especially fond of this term. If you’re in any doubt, search up “make it pop design meme”. It’s sometimes an opening gambit when a client hands over an…
Paper. It’s a real thing and it’s a feel thing. And that’s a huge part of the printed publication experience. There’s an oft-quoted saying that It’s not what you say, it’s how you say it and that holds true with…
